Inappropriate Traffic for an Offer is all traffic which doesn't comply offer settings.
Here is are some examples:
- Affiliate is not approved for an offer but sends traffic to it
- Affiliate who is sending traffic is changed to "rejected"
- Offer Device Targeting is not met (set to allow Mobile only, but traffic is from Desktop)
- Offer Geotargeting is not met (set to allow US only, but traffic is from other countries)
- Offer set to allow Unique IPs, but traffic is from the same IPs
- Offer cap is reached
- Offer is Inactive