Landing Page Rotator
A very handy feature, which delivers a great value to our clients in a matter of Landing Pages optimizing.
It will help you to find out which of your landingpages performs best, by "rotating" them, depending on a percentage, which you define at the offer setup.
This option is presented under the URLs & Rotation tab of the Offer's Edit page and can be enabled, by choosing the Landing Page URL with % of traffic type from the drop down list at the parameter's adding page:
So, e.g., if we set 25% for the particular URL, this exact amount of clicks will be redirected to this alternative landing page.
Add as many URLs, as you like. The percentage of traffic for the Main Landing Page URL will be calculated automatically:
Note: if the sum of percentages for all added URLs is over 100%, only the first URLs in the list will be used for rotating. For example: we have 3 URLs (70%, 35%, 40%) - redirect will be just to 2 first URLs (70% and 35%, which gets 30% actually).
Once you notice, that any of additional landing pages performs really bad, you can just switch it off, by editing the record and setting the inactive status - this URL will be placed at the end of the list and will be excluded from the rotation:
IMPORTANT: all landing page URLs including the percentage of traffic, will be hidden in your affiliates reports, so an affiliate will only see the Main Landing Page URL wording for reports in that case.
On the other hand, you can continue using standard Additional URLs (Available for Affiliates type), which are visible for affiliates and could be utilized by them at will for streaming traffic (URL Cream, which suits all from the example above). Such URLs WILL NOT take part in "rotating" on the percentage basis.
Bellow you can see how such URLs could be reached under the affiliate's account (at the Offer Details page):
In other words you can add as many additional URLs as you like and your affiliates can choose among them, where they can deliver traffic to.
At the same time besides URLs rotation you can rotate even offers. This ability can be reached ibidem as above, by choosing the Offer with % of traffic option from the drop down, when adding the parameter. Then just select the preferred offer, which should take part in the rotation:
So now, such an offer will be participating in the rotation among previously added URLs on the percentage basis with all rules, which were mentioned above:
Combining URLs and Offers rotation will allow you to determine your campaigns/products performance more deeply. Also, this will help your affiliates to get rid of a need to use tons of tracking links for different offers and just use one instead.
Let's move further and investigate some other options, available for offers rotation:
- Auto Approve Affiliate for the Offer. Check this box, if you want your affiliates to freely access the rotation offer. Otherwise the redirection of an Inappropriate Traffic will take affect.
- Copy Affiliate Sub IDs. This allows to copy all transferred by affiliates Sub IDs values from the initial offer to the rotation offer during the offer-to-offer redirect process.
This simple feature excludes the Main landing page URL, so it will not receive any traffic and you can concentrate traffic on the previously added destination points.