Client Side VS Server Side Pixels
- The Client Side tracking is used for the most of cases. You should place the SCALEO pixel on the advertiser's conversion page.
- Server Side tracking (by HASH) is used when Client Side tracking is not available. Also using Server Side Pixel could be useful for tracking of multiple offers in other networks outside of SCALEO. You can find more info here.
iFrame & IMG Pixels
Usage of iFrame pixels is highly recommended, as they fully support all SCALEO tracking features.
Please, use the IMG pixel only in case of impossibility of placing iFrame pixel by an advertiser.
IMG pixels usage restrictions: affiliate 3rd party tracking is not fully supported; 3rd party cookie based tracking is not available.
How To Place The Pixel Correctly
In order to have accurate statistics, please, place the pixel at the top part of the page. The best choice is to place it after the
<head> tag, if it doesn't break the design.